Thursday, 15 April 2010


D+ ladies will be raising temperatures on the beach this summer, with the latest swimwear styles from

From the classic, nautical inspired Monroe swimsuit from Panache to the sexy florals of Freya’s Ritual bikini and the Bond-girl inspired Supernova, the latest seasonal trends are now online in sizes up to HH cup.

Laura Cohen, founder of said; “Our spring/summer collection is now almost complete and we’re delighted with the range of styles on offer, from ultra girly florals to bold statement colours and some vintage inspirations for a real retro feel.”

“Ruffles, nautical prints, exotic prints, stripes, bright colours, the classic one-piece and monochrome hues are all bang on trend this season. Ladies with a fuller bust need well designed swimwear which is cut to suit their shape and provides the right support and our swimwear collections from Panache and Freya do just that!”

With over 4,500 products sold in the last year, Lembrassa – which launched in November 2008 - has grown into one of the UK’s favourite online shops for leading brand lingerie and swimwear for ladies with a fuller bust. Sizes range from a D cup in some styles up to a G or J cup.

Lembrassa has customers across the UK, with the site’s top buying area being the South East. Due to the favourable exchange rate, attracts large numbers of overseas buyers, with Denmark and France proving to be the most popular. Lembrassa receives a high level of repeat business due to its main business principle of providing excellent customer service which will always remain at the core of how the business operates.

Laura Cohen said; “When you have the right fit and shape, the world is yours for the taking – and you know it! The effect that fabulous lingerie and swimwear has on a woman cannot be underestimated and we know that there are many of us who will be feeling ultra feminine and gorgeous on the beach this summer, thanks to a Lembrassa delivery!”

Monday, 7 December 2009

More Autumn Winter Lingerie Now Available

The last of our Winter lingerie has now arrived in stock. We have the new Freya Arabella Cassis which is in Glamour Magazines December issue. We have also just launched our second Fantasie range - Fantasie Simone Monochrome which was in Novembers Hello magazine.

Both these styles and many other winter lingerie styles are available to view and order now at

Happy Xmas shopping

Love Lembrass Team


Saturday, 10 October 2009

Freya Bras from Autumn Winter 2009 Season

We are soooo excited by the release of the Freya lingerie for Autumn Winter 2009. The new Freya bras as gorgeous and girly which is exactly what you expect from Freya. The matching underwear is fabulous and with more styles due next month the only question is how can you pick a favourite???

The following new Freya Lingerie styles are in stock now and available to order so why not shop shop shop...

Freya Eleanor Ruby

Freya Lucy Crystal

Freya Clarissa Black

Lembrassa Team

Sunday, 4 October 2009

Wearing the Right Size Bra - 80% of Women Have Got it Wrong!

Yes you did read the title correctly. It is estimated that 80% of women are wearing the wrong size bra - and this number is probably higher for those needing large-cup sizes.

So What?

You may think that it doesn't really matter. After all if your bra is a little bit loose or a little bit tight what difference does it make? But wearing the right size bra is not mainly about looking good - it's really about how you feel about yourself. When you have the right fit and shape:

  • you feel good about yourself;
  • your self-confidence rises to new levels;
  • you feel like a new person;
  • you walk tall;
  • you attract admiring (and envious) glances;
  • the world is yours for the taking - and you know it!

Alright maybe I got a little carried away - but not much. You won't own the world, but you will make a big difference to how you see your place in it.

It Can't Be That Easy!

Yes, it can. The first question is how do you know if you're wearing the wrong size? Well since we are all different and unique using a tape measure is no longer considered the best way to determine your bra size instead read these tips below to see the most common mistakes and signs that you are wearing the wrong size of bra:-

  • The back band keeps riding up your back
    This is a very common problem among women and means that the band size is too big - a band should feel snug around the body and not move. The first thing would be to try the bra on a tighter hook. If you still find the back riding up then you will need to try a bra with a smaller band size - do remember that a smaller band size will mean a bigger cup size (e.g. a 34F would go to a 32G).

  • The wires are digging in under your arms
    The wires should be flat against your rib cage without digging into the breast. If you find the wire is digging in at the side then your cup size is too small and you need to go up at least one cup.

  • The centre wires are sticking out from your body
    The wires should be flat against your body. If the wire doesn't rest flat then it may be that your cup size is too small. First try and re-arrange the breast in the cup and see if this makes the fit more comfortable. If this doesn't help try a larger cup size - e.g. 36E to 36F

  • The shoulder straps are digging in and leaving red marks
    This may mean that your back band is not tight enough and the straps are doing the supporting. The support should come from the back band so try moving to a tighter hook and loosen the straps. If the straps still leave marks and are digging in then it is best to get a smaller band size. You might also need to try bras with a wider bra strap.

  • The bra cup is wrinkled
    The bra cup should be smooth over your breasts so if yours is wrinkly it would indicate that your cup size is too big. The best solution would be to wear a smaller cup size bra.

  • Your breasts are spilling out the top or bulging at the sides
    This can give a four boob effect and is a sign that the cup size you're wearing is too small - you will need to increase your cup by at least one size.

What to do if you're wearing the wrong size!

Ok so you've realised your wearing the wrong size bra but what's the next step? Well you can hold your head up high and visit a local lingerie retailer where you can be measured by a professional fitter. However, many women are too embarrassed to admit that they are wearing the wrong size and go get measured. So my advice to you would be to check out some of the guidelines online to tell you if you've got it right. Most online sites will provide you with fitting guides and will have a number you can call to speak to a fitting expert.

How do you know you've got it right!

  • The under band of the bra should feel firm but comfortable, on the loosest hook when new (with wear the bra will stretch and you will have to wear it on a tighter hook).
  • The band should be at horizontal level all the way round your body
  • The underwire should follow the shape of your breast without digging in
  • The centre wires between the cups should rest flat against the skin and not poke out
  • Your breasts should fit comfortably into the cup and not spill over the top or sides
  • The straps should not dig into your shoulder or leave red marks!!

But I prefer to keep it simple, so answer these questions:-

  • Is it uncomfortable to wear?
  • Is it causing you any pain?
  • Is it digging in?
  • Is it arching your back or shoulders?
  • All the above answers should be "No"

Do you feel good wearing it and could you wear it for hours? Answer should be "Yes"

Don't be in the group of 80% of woman wearing the wrong size bra - wearing the right size bra can make all the difference...

About The Author: Laura Cohen is a proud champion for big boobed women. Her website at offers a range of quality lingerie and swimwear for D+ ladies. Laura offers free sizing and fitting advice - just e-mail to and she will be happy to answer your questions.

This article has been published online and can be viewed by clicking the link below:!&id=2939771

Friday, 2 October 2009

What's Your Idea of Fun? Freya Lingerie Advert...

We are sooo excited to hear that the Freya lingerie ad is hitting the big screen and will be showing in Cinemas accross the UK during the screening of Fame.

The ad was such a success when featured on Sky Movies that it is now hitting the big screen. It features a selection of the Freya AW 2009 range and Lembrassa is pleased to be stocking a number of these styles.

View the ad below and decide which style is your idea of fun????? :)